It's 1977 and the journey begins. It is the year two self-taught artists, model makers and designers united forces. Geoff Kayson and Trevor Phillipson from Manchester, England, began creating a range of extraordinary niche products. Today the range is recognized as the world renowned brand Alchemy England 1977.
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The logo first introduced on the sleeve of Motorhead's second album from 1977, Overkill. The logo on the original sleeve of their eponymous debut album, of 1977, used a slightly different, black letter font.